Frame 01 · intro
AJAlex JenkinsOpen to senior roles

I make hard things feel obvious.

Product designer, 8 years, health and money apps. I design forms, flows and apps for people who are busy, tired or nervous. If you've ever filled one in without noticing, that might have been me.

Frame 02 · how every project starts

"Draw it badly before you draw it well."

Frame 03 · right now

Looking for

A senior product design role on a team that ships to real people, not just to a dashboard. Remote, or in Austin. Free from January 2027.

Frame 04 · selected work

Selected work

Three projects, each told the long way: what was broken, how I found out, what I tried, and what changed. Each one has a piece you can try for yourself.

Work / 01 · Health

Lead designer · 2023 · 5 months · team of 3

Check-in at a busy clinic, in ninety seconds

Every visit, patients filled in the same clipboard form. Twenty-two questions, a pen on a string, and a queue that backed up into the street on Monday mornings. The front desk retyped every form by hand.

  1. 01 · WatchTwo days in the waiting room with a notebook. I timed 41 check-ins. The longest took 23 minutes.
  2. 02 · MapI traced every question to the person who reads the answer. 13 of the 22 were never read by anyone after the first visit.
  3. 03 · PrototypeA paper phone first, then a clickable one, tested with 12 patients at the front desk between appointments.
  4. 04 · ShipOne clinic, then six. The front desk now sees who has arrived on a single screen, with nothing to retype.

Try it · the real flow, three taps

Riverside Clinic

Welcome in.

Tap when you're at the front desk.

Step 1 of 2

Hi Sam. Here for your 2:30 with Dr. Okoye?

Step 2 of 2

Anything changed since last time?

You're checked in.

Take a seat. We'll call you by name.

You took 0:00

Time at the front desk

Clipboard, before14:00
Phone, after1:30
You, just now–
14 → 1.5minutes, median check-in
13questions no one read, gone
6clinics using it today

If I did it again, I'd bring the nurses in on day one, not week six. They knew where the real queue was.

Work / 02 · Money

Product designer · 2020–21 · 8 months · team of 5

A budget for people whose paycheck changes every week

Budgeting apps assume the same salary every month. Shift workers don't get one. Their monthly plans broke by the second week, so they stopped opening the app at all.

  1. 01 · Listen30 interviews with warehouse, retail and care workers, most of them on a phone call during a break.
  2. 02 · ReframeNobody planned by the month. They planned by the day: "can I buy lunch today?" So the app answers exactly that.
  3. 03 · TestA four-week diary study with 18 people, where the number came by text message before any app existed.
  4. 04 · ShipOne number on the home screen, recalculated with every paycheck and every bill.

Try it · move the sliders

Safe to spend today$42

Last 8 paychecks · the blue one is this week

2.4×weekly use
38%fewer overdraft fees
30interviews before a single screen

The hardest design decision was what to leave out: no charts on the home screen, no categories, just one honest number.

Work / 03 · Public service

Workshop lead · 2021 · 4 months · city team + 2

A city permit form, from 31 questions to 9

Half of all building permit requests came back with mistakes. Each one cost the applicant about three weeks, and cost a clerk an afternoon on the phone.

  1. 01 · Read200 returned forms, sorted into piles by mistake with the clerks who read them every day.
  2. 02 · CutOne rule: every question has to name the person who uses its answer. 22 questions couldn't.
  3. 03 · RewriteThe rest in plain English. "Applicant's legal relationship to the parcel" became "Do you own the building?"
  4. 04 · PilotPaper and online versions side by side for a month, so nobody without a computer was left out.
A wall of sticky notes from one of the workshops
Workshop 2 of 5 · the "who reads this?" wall

Drag to compare · before and after

Form PZ-114 · rev. 2019 · 31 questions

    Build permit · 2021 · 9 questions

    1. What's your name?
    2. What's the address?
    3. Do you own the building?
    4. What are you building?
    5. How big is it, roughly?
    6. When do you want to start?
    7. Who's doing the work?
    8. Add a drawing (a phone photo is fine)
    9. How should we reach you?
    63%fewer forms sent back
    31 → 9questions
    21 → 6days to an approved permit

    The projects and numbers on this sample are made up. A real webfolio shows your real work, told in the same depth.

    How I work / 0101

    Watch first

    Two days in the waiting room teach more than two weeks of meetings.

    0202

    Cut, then polish

    The best screen is often the one you didn't need to build.

    0303

    Plain words

    If my mum can't read it on a bus, it isn't finished.

    0404

    Ship, then listen

    Launch day is the start of the research, not the end.

    Frame 05 · how I got here (scroll sideways)
    2015

    Psychology degree

    Learned how people actually decide things.

    2016

    Customer support

    Answered 4,000 "where do I click?" emails.

    2018

    Junior designer

    A small agency. Every kind of client.

    2020

    Product designer

    A money app for shift workers.

    2023

    Lead designer

    Health tech, a team of three.

    2027

    Your team?

    The next hard thing to make obvious.

    Comment · 17 sec
    AJAlexjust now

    Hi, I'm Alex. I design the parts of apps that most people never notice, because they just work. If you care about the person on the other side of the screen as much as I do, I'd love to talk.

    A real voice note, recorded for this sample. On your webfolio, it's your own voice.
    Frame 06 · contact

    Hiring? Curious? Both are fine.

    Let's talk.

    hello@alexjenkins.com