/* Proof of Concept: every sample on one wall, the sketch-to-painted slider, the research and the call to action */
.poc-hero{padding-bottom:0;overflow:hidden}
.poc-hero h1{max-width:12.5em}
.poc-stats{display:grid;grid-template-columns:repeat(5,1fr);gap:0;margin:44px 0 0;border:2px solid var(--ink);border-radius:12px;background:#fff;box-shadow:6px 6px 0 var(--ink);overflow:hidden}
.poc-stats div{padding:20px 18px;border-left:2px dashed var(--line)}
.poc-stats div:first-child{border-left:0}
.poc-stats dt{font:400 clamp(40px,5vw,62px)/1 var(--serif);font-variant-numeric:tabular-nums}
.poc-stats div:nth-child(1) dt{color:var(--blue)}
.poc-stats div:nth-child(5) dt{color:var(--tangerine)}
.poc-stats dd{margin:8px 0 0;font-size:15px;line-height:1.35;color:var(--ink-2)}
.poc-hero-btns{display:flex;gap:16px;flex-wrap:wrap;margin-top:34px}

/* every sample's address, drifting past */
.poc-mq{margin-top:64px;display:grid;gap:12px;padding-block:22px;background:var(--ink);transform:rotate(-1.4deg);margin-inline:-20px}
.poc-mq-row{display:flex;width:max-content}
.poc-mq-t{display:flex;gap:12px;padding-right:12px}
.poc-mq-t span{font:500 16px/1 var(--sans);color:var(--paper);padding:9px 14px;border:1.5px solid rgba(255,255,255,.28);border-radius:999px;white-space:nowrap}
.poc-mq-t span::before{content:"";display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--lime);margin-right:9px;vertical-align:1px}
.poc-mq-row.rev .poc-mq-t span::before{background:var(--tangerine)}
@media (prefers-reduced-motion:no-preference){
  .poc-mq-row{animation:pocMq 90s linear infinite}
  .poc-mq-row.rev{animation-direction:reverse;animation-duration:110s}
}
@keyframes pocMq{to{transform:translateX(-50%)}}

/* sketch, then painted */
.poc-sketch{padding-block:110px 90px}
.sk{margin-top:44px}
.sk-stage{position:relative;max-width:900px;margin:0 auto;border:2px solid var(--ink);border-radius:14px;box-shadow:8px 8px 0 var(--ink);overflow:hidden;background:#fff;aspect-ratio:16/10;touch-action:pan-y}
.sk-frame{position:absolute;inset:0;display:flex;flex-direction:column}
.sk-paint{clip-path:inset(0 0 0 var(--x));background:#FFF8EF}
.sk-bar{display:flex;align-items:center;gap:6px;padding:10px 14px;border-bottom:2px solid var(--ink);background:var(--paper-2);font:500 13px/1 var(--sans)}
.sk-bar i{width:10px;height:10px;border-radius:50%;border:1.5px solid var(--ink)}
.sk-bar span{margin-left:10px;padding:5px 12px;background:#fff;border-radius:999px;border:1.5px solid var(--line)}
.sk-body{flex:1;display:grid;grid-template-rows:auto 1fr auto;gap:4%;padding:3% 5% 4%}
.sk-nav{display:flex;align-items:center;gap:18px}
.sk-nav b{margin-right:auto}
.sk-hero{display:grid;grid-template-columns:30% 1fr;gap:6%;align-items:center}
.sk-face{aspect-ratio:1;border-radius:50%;display:grid;place-items:center}
.sk-head{display:grid;gap:10px;justify-items:start}
.sk-row{display:grid;grid-template-columns:repeat(3,1fr);gap:4%}
.sk-row div{border-radius:10px;padding:12px;min-height:70px;display:grid;align-content:end;gap:2px}
.sk-btn{display:inline-block;padding:10px 16px;border-radius:999px;font:700 14px/1 var(--sans)}
.sk em{font:700 clamp(16px,2vw,22px)/1.05 var(--hand);font-style:normal;color:var(--blue)}

.sk-wire .sk-nav b{width:22%;height:12px;background:var(--line);border-radius:4px}
.sk-wire .sk-nav span{width:8%;height:9px;background:var(--line);border-radius:4px}
.sk-wire .sk-face{border:2px dashed var(--ink-2);background:repeating-linear-gradient(45deg,transparent 0 10px,rgba(0,0,0,.04) 10px 20px)}
.sk-wire .sk-head b{display:block;width:92%;height:22px;background:var(--line);border-radius:5px}
.sk-wire .sk-head b.s{width:64%}
.sk-wire .sk-btn{border:2px dashed var(--ink-2);color:var(--ink-2);font-weight:500}
.sk-wire .sk-row div{border:2px dashed var(--ink-2);align-content:center;justify-items:center}

.sk-paint .sk-bar{background:#FFE9D6}
.sk-paint .sk-nav{font:500 14px/1 var(--sans)}
.sk-paint .sk-nav b{font:400 22px/1 var(--serif)}
.sk-paint .sk-face{background:radial-gradient(circle at 35% 30%,#FFD1B8,var(--tangerine) 70%);border:3px solid var(--ink);box-shadow:5px 5px 0 var(--lime)}
.sk-paint .sk-face span{font:400 clamp(44px,8vw,96px)/1 var(--serif);color:#fff}
.sk-kick{margin:0;font:700 clamp(16px,2vw,22px)/1 var(--hand);color:var(--tangerine)}
.sk-paint h3{font-size:clamp(20px,3.3vw,38px);line-height:1.05}
.sk-paint .sk-btn{background:var(--ink);color:#fff;box-shadow:3px 3px 0 var(--tangerine)}
.sk-paint .sk-row div{background:#fff;border:2px solid var(--ink)}
.sk-paint .sk-row div:nth-child(1){background:var(--lime)}
.sk-paint .sk-row div:nth-child(2){background:var(--lilac)}
.sk-paint .sk-row b{font:400 clamp(13px,1.6vw,18px)/1.1 var(--serif)}
.sk-paint .sk-row small{font-size:12px;color:var(--ink-2)}

.sk-line{position:absolute;top:0;bottom:0;left:var(--x);width:3px;margin-left:-1.5px;background:var(--ink);pointer-events:none}
.sk-line i{position:absolute;top:50%;left:50%;width:46px;height:46px;margin:-23px 0 0 -23px;display:grid;place-items:center;border-radius:50%;background:var(--lime);border:2px solid var(--ink);font-style:normal;font-weight:700;box-shadow:3px 3px 0 var(--ink)}
.sk-tag{position:absolute;bottom:12px;padding:5px 10px;border-radius:6px;background:var(--ink);color:#fff;font:700 13px/1 var(--sans);letter-spacing:.04em;text-transform:uppercase;pointer-events:none}
.sk-tag.l{left:12px}.sk-tag.r{right:12px;background:var(--tangerine)}
.sk-range{position:absolute;inset:0;width:100%;height:100%;margin:0;opacity:0;cursor:ew-resize}
.sk-range:focus-visible + .sk-hint,.sk-stage:has(.sk-range:focus-visible){outline:3px solid var(--blue);outline-offset:4px}
.sk-hint{text-align:center;margin-top:16px}
.sk-steps{list-style:none;padding:0;margin:56px 0 0;display:grid;grid-template-columns:repeat(3,1fr);gap:24px;counter-reset:st}
.sk-steps li{position:relative;display:grid;gap:8px;padding:26px 22px 22px;background:#fff;border:2px solid var(--ink);border-radius:10px;counter-increment:st}
.sk-steps li:nth-child(2){transform:rotate(.6deg)}
.sk-steps li::before{content:counter(st);position:absolute;top:-18px;left:18px;width:36px;height:36px;display:grid;place-items:center;border-radius:50%;background:var(--lime);border:2px solid var(--ink);font:400 20px/1 var(--serif)}
.sk-steps b{font:400 24px/1.1 var(--serif)}
.sk-steps span{color:var(--ink-2)}

/* the wall */
.poc-wall{padding-block:100px;background:var(--paper-2);border-block:2px solid var(--ink)}
.pw-tools{display:flex;flex-wrap:wrap;gap:16px 24px;align-items:center;justify-content:space-between;margin-top:36px;position:sticky;top:76px;z-index:5;padding:12px;background:rgba(241,240,234,.92);backdrop-filter:blur(8px);border:2px solid var(--ink);border-radius:12px}
.pw-chips{display:flex;flex-wrap:wrap;gap:8px}
.pw-chip{font:500 15px/1 var(--sans);color:var(--ink);background:#fff;border:2px solid var(--ink);border-radius:999px;padding:8px 12px;cursor:pointer;display:inline-flex;gap:7px;align-items:center;transition:transform .15s}
.pw-chip i{font-style:normal;font-size:12px;font-weight:700;background:var(--paper-2);border-radius:999px;padding:3px 7px}
.pw-chip:hover{transform:translateY(-2px)}
.pw-chip[aria-pressed="true"]{background:var(--ink);color:#fff}
.pw-chip[aria-pressed="true"] i{background:var(--lime);color:var(--ink)}
.pw-search input{font:500 16px/1 var(--sans);padding:11px 14px;border:2px solid var(--ink);border-radius:8px;width:min(320px,100%);background:#fff}
.pw-search{flex:1 1 240px;display:flex;justify-content:flex-end}
.pw-count{margin:22px 0 0;font:700 22px/1 var(--hand);color:var(--blue)}
.pw-grid{list-style:none;padding:0;margin:26px 0 0;display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:34px 26px}
.pw-card{transform:rotate(var(--r));transition:transform .25s cubic-bezier(.2,.8,.2,1)}
.pw-card[hidden]{display:none}
.pw-card:hover,.pw-card:focus-within{transform:rotate(0) translateY(-6px)}
.pw-card a{display:flex;flex-direction:column;height:100%;text-decoration:none;color:var(--ink);background:#fff;border:2px solid var(--ink);border-radius:10px;overflow:hidden;box-shadow:5px 5px 0 var(--ink);transition:box-shadow .25s}
.pw-card:hover a{box-shadow:9px 9px 0 var(--c,var(--tangerine))}
.pw-bar{display:flex;align-items:center;gap:5px;padding:8px 10px;border-bottom:2px solid var(--ink);background:var(--paper-2);font:500 12px/1 var(--sans)}
.pw-bar i{width:8px;height:8px;border-radius:50%;border:1.5px solid var(--ink)}
.pw-bar span{margin-left:6px;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.pw-pic{position:relative;aspect-ratio:16/10;overflow:hidden;background:linear-gradient(135deg,var(--c,var(--lime)),#fff 140%)}
.pw-pic::before{content:attr(data-ini);position:absolute;inset:0;display:grid;place-items:center;font:400 72px/1 var(--serif);color:rgba(22,22,22,.18)}
.pw-pic img{position:relative;width:100%;height:100%;object-fit:cover;display:block;transition:transform .6s cubic-bezier(.2,.8,.2,1)}
.pw-card:hover .pw-pic img{transform:scale(1.06)}
.pw-pic.noimg img{display:none}
.pw-txt{display:grid;gap:8px;padding:16px 16px 18px;flex:1;align-content:start}
.pw-meta{display:flex;justify-content:space-between;gap:10px;font:700 12px/1 var(--sans);letter-spacing:.06em;text-transform:uppercase;color:var(--ink-2)}
.pw-meta span{color:var(--c-ink,var(--blue))}
.pw-txt strong{font:400 22px/1.1 var(--serif)}
.pw-d{font-size:15px;line-height:1.45;color:var(--ink-2)}
.pw-go{margin-top:auto;padding-top:6px;display:flex;justify-content:space-between;align-items:baseline;gap:8px;font:700 15px/1.2 var(--sans)}
.pw-go .note{font-size:20px;order:2;color:var(--tangerine)}
.pw-card[data-cat="individuals"]{--c:#C9CEFF;--c-ink:var(--blue)}
.pw-card[data-cat="legacy"]{--c:#FFD8A8;--c-ink:#B4501F}
.pw-card[data-cat="baby"]{--c:var(--pink);--c-ink:#C2416A}
.pw-card[data-cat="weddings"]{--c:var(--lilac);--c-ink:#6A3FD1}
.pw-card[data-cat="community"]{--c:var(--lime);--c-ink:#4E7A00}
.pw-card[data-cat="business"]{--c:#BFE7DA;--c-ink:#137A5E}
.pw-card[data-cat="real-estate"]{--c:#E9D9C4;--c-ink:#8A5A2B}
.pw-card[data-cat="local"]{--c:#FFC2A8;--c-ink:#D9480F}
.pw-none{margin-top:30px;font:700 26px/1.2 var(--hand);color:var(--tangerine)}
.pw-small{margin-top:40px;font-size:14px;color:var(--ink-2)}

/* the research */
.poc-why{padding-block:110px}
.fx-cards{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:44px}
.fx{margin:0;display:grid;gap:12px;align-content:start;padding:24px 20px;background:#fff;border:2px solid var(--ink);border-radius:10px;box-shadow:5px 5px 0 var(--ink)}
.fx:nth-child(2){transform:rotate(.8deg)}.fx:nth-child(3){transform:rotate(-.6deg)}
.fx b{font:400 clamp(44px,5vw,64px)/1 var(--serif);color:var(--blue);white-space:nowrap}
.fx:nth-child(2) b{color:var(--tangerine)}.fx:nth-child(4) b{color:#137A5E}
.fx figcaption{font-size:16px;line-height:1.45}
.fx cite{font:normal 13px/1.35 var(--sans);color:var(--ink-2)}
.fx cite a{color:inherit}
.poc-h3{font-size:clamp(28px,3.4vw,40px);margin-top:80px;max-width:18em}
.pr-grid{list-style:none;padding:0;margin:34px 0 0;display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:2px solid var(--ink);counter-reset:pr}
.pr-grid li{counter-increment:pr;display:grid;gap:8px;align-content:start;padding:26px 24px 30px 0;border-bottom:2px solid var(--ink)}
.pr-grid li:not(:nth-child(3n+1)){padding-left:24px;border-left:2px dashed var(--line)}
.pr-grid li::before{content:"0" counter(pr);font:700 22px/1 var(--hand);color:var(--tangerine)}
.pr-grid b{font:400 26px/1.1 var(--serif)}
.pr-grid span{color:var(--ink-2)}
.pr-grid a{font-weight:700;color:var(--blue);text-decoration-thickness:2px;text-underline-offset:4px}

/* five voices */
.poc-voices{padding-block:100px;background:var(--ink);color:var(--paper)}
.poc-voices h2{color:var(--paper)}
.vo{list-style:none;padding:0;margin:40px 0 0}
.vo a{display:grid;grid-template-columns:minmax(200px,1fr) 2.2fr;gap:20px;align-items:baseline;padding:22px 0;border-bottom:1.5px solid rgba(255,255,255,.2);color:var(--paper);text-decoration:none}
.vo-k{font:700 26px/1 var(--hand);color:var(--lime)}
.vo-l{font:400 clamp(24px,3.4vw,42px)/1.1 var(--serif);background:linear-gradient(var(--tangerine),var(--tangerine)) 0 92%/0 .14em no-repeat;transition:background-size .45s cubic-bezier(.2,.8,.2,1)}
.vo a:hover .vo-l,.vo a:focus-visible .vo-l{background-size:100% .14em}
.vo li:nth-child(2) .vo-k{color:var(--pink)}.vo li:nth-child(3) .vo-k{color:var(--lilac)}.vo li:nth-child(4) .vo-k{color:#FFC2A8}.vo li:nth-child(5) .vo-k{color:#BFE7DA}

/* every one vs only yours */
.poc-kit{padding-block:100px}
.kit{display:grid;grid-template-columns:1fr 1fr;gap:26px;margin-top:40px}
.kit-col{padding:28px;border:2px solid var(--ink);border-radius:12px;background:#fff}
.kit-col.yours{background:var(--lime);transform:rotate(.6deg);box-shadow:6px 6px 0 var(--ink)}
.kit-col ul{list-style:none;padding:0;margin:14px 0 0;display:grid;gap:12px}
.kit-col li{display:grid;grid-template-columns:26px 1fr;font-size:18px}
.kit-col li::before{content:"✓";font-weight:700;color:var(--blue)}
.kit-col.yours li::before{content:"♥";color:var(--tangerine)}

.poc-cta .pg-cta-in{display:grid;justify-items:start;gap:14px}
.poc-cta-p{margin:0;font-size:20px;opacity:.9}
.poc-cta .note{color:var(--lime)}

@media (max-width:960px){
  .poc-stats{grid-template-columns:repeat(2,1fr)}
  .poc-stats div{border-left:0;border-top:2px dashed var(--line)}
  .poc-stats div:nth-child(-n+2){border-top:0}
  .poc-stats div:nth-child(even){border-left:2px dashed var(--line)}
  .poc-stats div:nth-child(5){grid-column:1/-1}
  .fx-cards{grid-template-columns:1fr 1fr}
  .pr-grid{grid-template-columns:1fr 1fr}
  .pr-grid li,.pr-grid li:not(:nth-child(3n+1)){padding:24px 18px 26px 0;border-left:0}
  .pr-grid li:nth-child(even){padding-left:18px;border-left:2px dashed var(--line)}
  .sk-steps{grid-template-columns:1fr;gap:34px}
  .pw-tools{top:64px}
}
@media (max-width:640px){
  .poc-sketch,.poc-why,.poc-wall,.poc-voices,.poc-kit{padding-block:72px}
  .sk-stage{aspect-ratio:3/4}
  .sk-hero{grid-template-columns:1fr;justify-items:start;gap:14px}
  .sk-face{width:38%}
  .sk-row{grid-template-columns:1fr}
  .sk-row div{min-height:0;padding:8px 10px}
  .sk-row div:nth-child(3){display:none}
  .sk-nav span{display:none}
  .fx-cards,.pr-grid,.kit{grid-template-columns:1fr}
  .pr-grid li:nth-child(even){padding-left:0;border-left:0}
  .vo a{grid-template-columns:1fr;gap:6px}
  .pw-tools{position:static}
  .pw-chips{flex-wrap:nowrap;overflow-x:auto;margin:-4px -12px;padding:4px 12px;scrollbar-width:none}
  .pw-chip{flex:none}
  .pw-search{justify-content:stretch}.pw-search input{width:100%}
  .pw-grid{grid-template-columns:1fr 1fr;gap:20px 12px}
  .pw-card a{box-shadow:3px 3px 0 var(--ink)}
  .pw-bar{padding:6px 8px;font-size:10px}.pw-bar i{display:none}.pw-bar span{margin:0}
  .pw-pic{aspect-ratio:4/3}.pw-pic::before{font-size:48px}
  .pw-txt{padding:10px 10px 12px;gap:6px}
  .pw-meta span,.pw-d{display:none}
  .pw-txt strong{font-size:17px}
  .pw-go{flex-direction:column;align-items:flex-start;gap:2px;font-size:13px}
  .pw-go .note{font-size:16px;order:0}
}
@media (prefers-reduced-motion:reduce){.pw-card,.pw-card a,.pw-pic img{transition:none}}